Archive for November, 2009

Procter & Gamble’s Connect and Develop

Connect and Develop, P&G’s big stake in open innovation Abstract: This report explores P&G’s “Connect and Develop” open innovation initiative. Its focus is to analyse this innovation strategy in the context of the formal academic theory, other P&G’s programmes and the company situation. Its objective is to understand the impacts, […]

Product Design and Development 2.0 Applied C-K theory [to innovate in a digital age]

The purpose of this paper is to discuss some applied implications of the Concept-Knowledge Theory (C-K Theory) introduced by Armand Hatchuel and Benoît Weil in their 2003 paper. This analysis is required because in a new information age; where powerful IT tools provide the means to work in multiuser collaborative virtual spaces, and where advanced automated semantical indexing engines allow the knowledge to be more readily available than ever, the implications for a design theory of these characteristics is deep since the concepts as well as the knowledge can be accelerated and reinforced. But this can only happens if the right tools are applied understanding the nature of the underling process that dominates creativity and innovation in human endeavours.

Some of the tools and theories that will be explored here to understand the potential links and interactions with C-K theory are: Web 2.0 collaboration tools, computer supported cooperative work (CSCW), knowledge management and Henry W Chesbrough┬┤s Open Innovation model.

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